Nothing excites me as much as Primark press days! To see all the hottest and latest trends in one place, hanging peacefully on the racks and spend time strolling through and admiring accessories and clothes is simply amazing. I love Primark and I firmly believe you can find there some amazing gems to last you throughout the season or two. Starting with the first drops in January, Primark's Spring 2015 collection is full of clever cuts, standout prints and a vast array of dazzling colours. You will find there a mix of styles, inspirations and designs - there's something for everyone whether you're planning to go to a festival or are revamping your work wardrobe with few additions.
The main trends are:
Asia Nautica with oriental references and shots of yellow highlight delicate blossoms and laundered denims;
Nomadic Glamour has off the shoulder tops and embroidered dresses with textures defining the breezy, free-spirited trend full of boho vibes;
Rave Camper as the name suggests is full of chaotic prints and activewear-inspired limes, citrus and fuchsias electrifying khaki base colour;
Miami Memphis is also sportswear-inspired with technical airtex, perforated panels and structured neoprene, white dominates this particular trend.
As for accessories, metallics dominate with metal-capped handbags, pewter strappy sandals and industrial style bangles. Lightening the tone are slogan chokers, candy stripe clutches and glitter sunglasses.
Apologies for such bad quality of photos, I only had my iPhone with me on the day! I absolutely loved the entire collection, especially the shoes are simply to die for! The bags are very cute too with a lot of floral and fruity prints and from what I saw - definitely dig out your clutches for spring and summer! - the smaller, the better. I have my eye on so many things and I literally can't wait for next year and warmer weather! I also picked up few makeup bits from Primark's affordable range, so stay tuned for reviews.