Yesterday I went to another edition of
London Fashion Weekend at Somerset House. A quick reminder: London Fashion Week is a trade event for fashion industry professionals who must register or be invited in order to attend.
Vodafone London Fashion Weekend is the consumer event that follows directly on from London Fashion Week, using the same exhibition and catwalk venue. Vodafone London Fashion Weekend is essentially a designer shopping event, where members of the public can shop from designers of London Fashion Week calibre, from the high profile to the emerging, at reduced prices.
My post about September 2011 event.
It sad to say that for me every time the quality of London Fashion Weekend is getting worse. Maybe this time it was because I was very tired, maybe because I went on the busiest time, but the bad taste remained. The crowds are impossible to deal with and to be honest I felt more on the Oxford Street rather than on the fashion event.
For the first time, I didn't buy a ticket to go to a Catwalk show and I do not regret it.
After the last time's disappointment in September 2011, I thought that it would be better to save the money and spend it later in Topshop.
Another issue was that on every corner they are selling the Show Bags, but if you have already bought it and want to collect, you have to go to the one place right at the end. Also, I remember when Show Bags were very limited (unless you've bought them earlier on the Internet you couldn't get them), so the items were great - limited edition full-sized Elizabeth Arden eye shadows, Reiss umbrella... Now, because the whole event is so commercialised (to the point of extreme), the Show Bags are everywhere. Naturally, they no longer have the same quality. Very sad. Some may say that I'm going to the event, not to get a Show Bag, but for me it is a part of experience and I have to pay for it, so I'd expect to get something I pay for.
One of the things I've noticed this time is that the age-range has increased - from little girls to older ladies who shop till they drop. It is nice to see around teenage girls with mums. Likewise, there are more Drop in sessions available: Benefit Brow & Lash Bar, Broadway Nail Bar, The Cowshed SPA and Elizabeth Arden Makeovers.
All in all, I am now even more convinced that I won't be attending next time, if I won't find any good deal to buy the tickets. It's better to save up for the Wishlist Items.
